Category: Business (Page 2 of 2)

Over at ChangeThis is a free eBook about The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free.

For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want to consume and that they are eager to share with their friends, family, and colleagues.

It is a great read about viral marketing or word-of-mouse, how it can help you promote yourself or your company for free. There are examples of viral marketing such as eBooks and videos at YouTube. There is also a word of warning:

The power of the Internet makes it easier for people to fall in love with you faster. But beware—it also makes it easier for them to fall out of love with you faster.

This was originally posted at another (now extinct) blog of mine.

“Your Business Card Says a Lot About You – How Does Yours Rate?” was a useful page. There were ten criteria to help you rate your own (as well as others) business card and see how the card score.

The ten criteria were:

• The weight of the card stock feels substantial and isn’t flimsy.
• The company name or logo is clear and easy to read and is the largest item on the card.
• The logo is unique and doesn’t look like it came from the clip art of a desktop publishing program.
• The font size and style make the information easy to read.
• The person’s name is the second most prominent item on the card.
• There’s a telephone number, fax number, e-mail address and Web site – all clearly marked.
• If the card is in color, there isn’t an overuse of colors and there’s a sense of a company color scheme.
• The back of the card is used for additional information.
• The card is well designed and professional in appearance.
• There isn’t an overload of copy and there’s some white (empty) space.

Score two points for each of the criteria above. If a card meets only part of a criterion, give it one point.

Update
The fax number is hardly relevant anymore. Phone and email takes care of communication.

This was originally posted at another (now extinct) blog of mine.