Write less and say more

Smart Brevity is based on the fact that people rarely finish long texts, they skim (if you’re lucky) and then leave. Write short texts and people will read them.

In How to write less but say more Politico and Axios co-founder Jim VandeHei shares what he’s learned leading two media companies — and how to radically rethink the way you write to keep people’s attention in a distracted digital world.

1. Stop being selfish. Audience first.
2. Grab their attention.
3. Keep it simple.
4. Write like a human.
5. Stop when enough is enough.

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