I hate your job had an interesting post about “Personal Mission Statements: Way Cool” where it says something well worth to remember and consider:
Do you realize that the average person spends more time planning a vacation than they spend planning their life?
In another post, “An Explosion of Purpose and Fulfillment”, was good advice:
Avoid putting in fluff and buzzwords unless you’re a corporation–try to create a document that really focuses on actions that you can perform each day and that are meaningful to you.
I work as a coach and am working on some pitches for that:
• I make the world a better place, one person at a time.
• I help people change their life for the better.
• I help people find and attain their goals.
Here are some interesting openings from The Life Coaching Handbook
• Call me only if you are serious abut making the changes you have always wanted to make.
• I am a magician. I reawaken dreams and make them come true.
• I am in show business – I show you how to achieve the life you want.
I avoid using the word coach because then people already have a label for me and stop listening. My intention is to make them interested enough to ask more.
Your elevator pitch is your 30-second marketing strategy. You need it to tell people on the fly at any given moment who you are, what you do, and help win them over – or at the very least, gets them to remember you so they can refer you to their friends. A good elevator pitch lands new clients, gets referrals, or makes you memorable.
Guy Kawasaki has a very interesting post about The 10/20/30 Rule of PowerPoint. The rule says that a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.
Guy writes that this rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc. But I think few slides and large font is a rule that goes for any presentation. The slides are supposed to support your presentation, they are not intended to contain your presentation.
It is often called an elevator pitch but is just as useful as your introduction to people you meet at networking events. There are different views on how long the pitch shall be, 15-30 seconds or up to a minute. In my opinion, short is better.
An “elevator pitch” is a quick and concise way to communicate who you are, what you’re trying to do, and why you do it better. Another explanation is that an “Elevator Pitch” is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator.
Here are some tips for creating an elevator pitch:
1. Assume low buildings.
2. Put a tag on it.
3. Solve a problem.
4. Turn adversity into opportunity.
5. Lay out the benefits.
6. Conclude with a call to action.
7. Make it tangible.
8. Show your passion.
Tips found at Fast Company.
This was originally posted at another (now extinct) blog of mine.