Michelle Clarke has a post about How to Stand Out without Shouting Out that’s really worth reading. She lists her 3 keys for standing out without shouting out.
After watching How to Fascinate – Sally Hogshead I was fascinated and curious about the seven fascination triggers. I found the F-score brand personality test which gives you your primary, secondary and dormant triggers out of the seven fascination triggers. Passion Rebellion Alarm Mystique Power Prestige Trust The test was free and gives you interesting […]
The newsletter “Outside the Lines” from Michael Bungay Stanier listed “8 Brilliant Videos You Should Watch”. The video that really caught my attention is TEDxAtlanta – Sally Hogshead – How to Fascinate (Video is below). In today’s world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination […]
Jim’s Marketing Blog is a new favourite of mine. Jim’s posts are often short but his posts make me think about the topic in question. That’s a good way to move your business forward. Today I found his series about How to attract the best clients and the highest fees, a topic that is highly […]
I saw this on Twitter yesterday, a condensed lesson in business. People are not buying what you are selling. They are buying the result of what you are selling. This was originally posted at Forty Plus Two, another blog of mine.
Over at Micro Persuasion was an interesting guest post, “Leo Babauta on the Tao of Marketing”. Leao wrote about his own marketing experiences connected to his site Zen Habits and his book “The Power of Less”>. He wrote about the old way of marketing before getting into the new way. Marketers must adopt an entirely […]
Over at ChangeThis is a free eBook about The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free. For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous […]
Guy Kawasaki has a very interesting post about The 10/20/30 Rule of PowerPoint. The rule says that a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. Guy writes that this rule is applicable for any presentation to reach agreement: for example, raising capital, […]
“Your Business Card Says a Lot About You – How Does Yours Rate?” was a useful page. There were ten criteria to help you rate your own (as well as others) business card and see how the card score. The ten criteria were: The weight of the card stock feels substantial and isn’t flimsy. The […]