Leo Babauta writes about the Tao of Marketing

Over at Micro Persuasion was an interesting guest post, “Leo Babauta on the Tao of Marketing”. Leao wrote about his own marketing experiences connected to his site Zen Habits and his book “The Power of Less”>. He wrote about the old way of marketing before getting into the new way.

Marketers must adopt an entirely new strategy — more than that, an entirely new mindset. They must get away from trying to create new desires in people, trying to push and force themselves on people, trying to control people.

Instead, find a more natural way. Find out what people want, and then give it to them. Offer them value, and they will appreciate that. Be a resource. Give things away. Don’t force — let them come to you, because of all the value you offer.

Leo lists these points, each explained more in his blog post:
• Accept things as they are.
• Don’t control.
• Don’t force.
• Do less.
• Do small things.
• Be valuable.
• Attract, don’t smother.

This was originally posted at another (now extinct) blog of mine.