How Word-of-Mouse Spreads Your Ideas for Free

Over at ChangeThis is a free eBook about The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free.

For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want to consume and that they are eager to share with their friends, family, and colleagues.

It is a great read about viral marketing or word-of-mouse, how it can help you promote yourself or your company for free. There are examples of viral marketing such as eBooks and videos at YouTube. There is also a word of warning:

The power of the Internet makes it easier for people to fall in love with you faster. But beware—it also makes it easier for them to fall out of love with you faster.

This was originally posted at another (now extinct) blog of mine.

When is it okay to work for free?

Success from the Nest has a post about When is it okay to work for free…?. It is about setting up your own rules for when it is OK to work for free.

Remember it’s up to you to determine your value. How you approach your work is going to set the standard for the work that you do.

There is also a post titled ‘Bout Free Milk and a Cow. Among other things it says:

Freeloaders are not where you want to be wasting your time. It’s not fair to you, and it’s not fair to your clients. Your knowledge and expertise are valuable. You know that. Your clients know that.

To sum it up, your brain capital has a value so do not give away too much of it for free. I do some pro bono work but that is the exception, not the standard.

Note: The image is borrowed from Success from the Nest.

This was originally posted at another (now extinct) blog of mine.

How to Run a Meeting Like Google

Business Week has a post titled How to Run a Meeting Like Google. The post is around a year old but the advice given is solid and will lead to more effective meetings.

No one wastes time searching for a purpose at Marissa Mayer’s meetings — even five-minute gatherings must have a clear agenda.

Her sixth rule says “Stick to the clock. Add respecting other peoples time (and efforts) and being prepared to her list and meetings will be effective instead of a waste of time.

This was originally posted at another (now extinct) blog of mine.

The self-employed have a hierarchy of success

Success from the nest has a great series of posts about the Hierarchy of the Successfully Self-Employed. The four levels are Freelancer (physiological needs), Contractor (safety and social needs), Expert (esteem needs) and Guru (self-actualization). The posts are as follows:

This was originally posted at another (now extinct) blog of mine.

Your Business Card Says a Lot About You

“Your Business Card Says a Lot About You – How Does Yours Rate?” was a useful page. There were ten criteria to help you rate your own (as well as others) business card and see how the card score.

The ten criteria were:

  • The weight of the card stock feels substantial and isn’t flimsy.
  • The company name or logo is clear and easy to read and is the largest item on the card.
  • The logo is unique and doesn’t look like it came from the clip art of a desktop publishing program.
  • The font size and style make the information easy to read.
  • The person’s name is the second most prominent item on the card.
  • There’s a telephone number, fax number, e-mail address and Web site – all clearly marked.
  • If the card is in color, there isn’t an overuse of colors and there’s a sense of a company color scheme.
  • The back of the card is used for additional information.
  • The card is well designed and professional in appearance.
  • There isn’t an overload of copy and there’s some white (empty) space.

Score two points for each of the criteria above. If a card meets only part of a criterion, give it one point.

Update
The fax number is hardly relevant anymore. Phone and email takes care of communication.

This was originally posted at another (now extinct) blog of mine.

The Art of the Start

Guy Kawasaki, a former Apple Fellow and entrepreneur extraordinaire, talks about up-starting a start-up. In a preview from his book, “The Art of the Start” Guy encourages entrepreneurs to make meaning, make mantra, and get going.

According to Kawasaki, some examples of making ‘meaning’ are: make the world a better place, increase the quality of life, right a terrible wrong, and prevent the end of something good.

Make meaning sounds great but it is not that easy to apply, it is a different thinking than the regular vision-mission. Make mantra is great, it forces you to condence your concept.

This was originally posted at another (now extinct) blog of mine.