Fast Company had an interesting article titled “The Brand Called You”. It is some years old but still valid. Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.
The article covers these:
+ What makes You different?
+ What’s the pitch for You?
+ What’s the real power of You?
+ What’s loyalty to You?
+ What’s the future of You?
A quote from the article:
It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
This was originally posted at another (now extinct) blog of mine.