Michelle Clarke has a post about How to Stand Out without Shouting Out that’s really worth reading. She lists her 3 keys for standing out without shouting out.
Through LinkedIn I came across an interesting article, The Genius of Wearing the Same Outfit Every Day. It gives two different reasons. One is to cut down on the number of decisions, the other is to create a brand (think Steve Jobs). President Barack Obama gave this reason for wearing a blue or gray suit […]
A question that both clients and I myself wrestle with is how to best write bios for social media. In some social media, like Twitter, there are restrictions and limited space while others offer “unlimited” space. Either way, it’s all about capturing the readers and get your message through. You need a hook and to […]
I came across Your Life’s Story Told in One Sentence over at Marc and Angel Hack Life. It is a very interesting and useful post that starts like this: Constraints make us focus. They force us to zero-in on a specific purpose. The less material we have to work with, the more resourceful we must […]
Over at Freelance Folder is a useful post titled Is Your Elevator Pitch a Home Run?. Your elevator pitch is your 30-second marketing strategy. You need it to tell people on the fly at any given moment who you are, what you do, and help win them over – or at the very least, gets […]
Fast Company had an interesting article titled “The Brand Called You”. It is some years old but still valid. Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc. The article covers these: […]
It is often called an elevator pitch but is just as useful as your introduction to people you meet at networking events. There are different views on how long the pitch shall be, 15-30 seconds or up to a minute. In my opinion, short is better. An “elevator pitch” is a quick and concise way […]
Rajesh Setty wrote in a manifesto at ChangeThis that “being part of the commodity crowd erodes your value.” You need to rise above the crowd by following Setty’s 25 ways. This was originally posted at another (now extinct) blog of mine.