What’s Life Coaching?

Life coaching can be seen as coaching covering everything in life because different parts of life (family, health, relationships, work, career, busines) affect each other.

I’m fine with that definition but for simplicity I split it up into life coaching (primary focus is you) and business coaching (primary focus is your business / work) when I describe my services.

The Life Coach

The life coach uses the power of commitment to enable clients to achieve beneficial and measurable results in all areas of their lives. Life coaching is a holistic process that has the power to balance and harmonise life.
The Life Coaching Handbook by Curly Martin

Life coaching

Life coaching, sometimes called personal coaching, has its focus on you as person. Topics to work with can be:

  • merge success and harmony.
  • find a healthy work-life balance.
  • succeed – by your own definition of success.
  • change behaviors.
  • improve relationships.
  • become better at communication and effectiveness.
  • work with self-improvement and personal development.

Business coaching

Business coaching has its focus on work, whether it’s your business or your career.

Small business coaching has its focus on the business and those leading it. The client usually is either self employed, the owner or key members in a small business.

Corporate coaching is coaching of management or staff in companies and organizations.

Executive coaching is coaching targeted at top management.

Career coaching has its focus on work, career and related issues. The career change can be upwards, sideways, leaving for another employer or to start your own business.

What I avoid to coach about

If your primary focus is on dating or financial issues then I suggest you look for another coach.


The common thread in my coaching is that I help people and businesses to develop, change and grow. I use ICF Core Competencies, other tools, knowledge and experience across all my services.

As client you control the agenda and which topics we work on. We can work with both business and personal issues during our sessions. There’s no need to decide between a business coach and a life coach since I do both.

It is of course possible to mix my services, please email me and we will see what suits you.

What’s next?

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