Through LinkedIn I came across an interesting article, The Genius of Wearing the Same Outfit Every Day. It gives two different reasons. One is to cut down on the number of decisions, the other is to create a brand (think Steve Jobs).

President Barack Obama gave this reason for wearing a blue or gray suit all the time all the time.

I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.

Cutting down on the number of ordinary decisions makes a lot of sense.

Two college professors who have studied decision-making, Kathleen Vohs and Barry Schwartz, both found that a person has a limited amount of brain power in a day, so the more decisions they have to make, the weaker their decision-making process becomes.

Which ordinary decisions can you simplify?