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How Word-of-Mouse Spreads Your Ideas for Free

Over at ChangeThis is a free eBook about The New Rules of Viral Marketing: How Word-of-Mouse Spreads Your Ideas for Free.

For decades, the only way to spread our ideas was to buy expensive advertising or beg the media to write (or broadcast) about our products and services. But now our organizations have a tremendous opportunity to publish great content online—content that people want to consume and that they are eager to share with their friends, family, and colleagues.

It is a great read about viral marketing or word-of-mouse, how it can help you promote yourself or your company for free. There are examples of viral marketing such as eBooks and videos at YouTube. There is also a word of warning:

The power of the Internet makes it easier for people to fall in love with you faster. But beware—it also makes it easier for them to fall out of love with you faster.

This was originally posted at another (now extinct) blog of mine.

If there were ten of you?

Skellie asks two interesting questions over at Anywired.

What would you do if there were ten of you? (Putting aside the social and existential awkwardness that might cause, of course.)

Once you’ve answered that question, something to think about:
What will you do because there is only one of you?

This is a nice exercise, what are your answers?

This was originally posted at another (now extinct) blog of mine.

Ask more questions

I found Questionating over at ChangeThis. This manifesto pushes the concept of QuestionBanks, using sets of question as tools in meetings, projects etc.

What’s your favorite question? Over the years we’ve found that the most popular answers to this question are ‘why,’ ‘how,’ and ‘why not’ in that order. A trend we’ve also observed is that those who ask ‘why’ are typically more holistic or whole-brained thinkers, those who ask ‘how’ are typically more box thinkers, and those who ask ‘why not’ are typically the challenging thinkers. All types, of course, are equally valuable and equally required for innovation!

I love this part of the text:

Why does the typical 5-year old ask about 65 questions a day while the typical 40-something only asks about 6 questions a day?

In other words, ask like a child – be inquisitive!

This was originally posted at another (now extinct) blog of mine.

How do you change your thinking?

I got this quote a while back:

The greatest discovery of my lifetime was that a person can change the circumstances of his life by changing his thoughts.
William James

Change is an important issue, both on a personal level and for society and our world. It brings another quote to my mind: “Change comes from within.”

Another quote, by Albert Einstein:

Clearly the problems we suffer cannot be solved at the same level of thinking with which we created them.

Albert said it well, to solve our problems (personal or at other levels) we have to think in a new way. The trick is to change how we think, being open minded helps a lot.

How do YOU change your thinking?

This was originally posted at another (now extinct) blog of mine.

What are you willing to leave behind?

I got this in one of my Daily Forwards Step:

One does not discover new lands without consenting to lose sight of the shore for a very long time.
André Gide

This rings true to me, we often have to leave things behind to be able to find something new.

This was originally posted at another (now extinct) blog of mine.

Take care of your reputation

I got this quote in one of my Daily Forwards Step:

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffett (Investment Entrepreneur)

What will YOU do differently?

This was originally posted at another (now extinct) blog of mine.

Which tiger are you feeding?

I got this quote in one of my Daily Forwards Step:

An old man said to his grandson, “Boy, I have two tigers caged within me. One is love and compassion. The other is fear and anger.” The young boy asked, “Which one will win, grandfather?” The old man replied, “The one I feed.”
Indian tale

I prefer to feed love and compassion, which tiger are YOU feeding?

Outside The Comfort Zone

DailyOM today is about Outside The Comfort Zone – Things We Don’t Want To Do. It is worth remembering that the best way to solve this is by doing it.

Most of us have had the experience of tackling some dreaded task only to come out the other side feeling invigorated, filled with a new sense of confidence and strength. The funny thing is, most of the time when we do them, we come out on the other side changed and often wondering what we were so worried about or why it took us so long. We may even begin to look for other tasks we’ve been avoiding so that we can feel that same heady mix of excitement and completion.

Whether we avoid something because it scares us or bores us, or because we think it will force a change we’re not ready for, putting it off only creates obstacles for us. On the other hand, facing the task at hand, no matter how onerous, creates flow in our lives and allows us to grow.

We all have at least one thing in our life that never seems to get done. Bringing that task to the top of the list and promising ourselves that we will do it as soon as possible is an act that could liberate a tremendous amount of energy in our lives.

Source: DailyOM.

This was originally posted at another (now extinct) blog of mine.

Ultimately the soft wins over the hard

I got this quote in one of my Daily Forwards Step:

Don’t be hard like a rock, be soft like water. Ultimately the soft wins over the hard. Be like water, soft, flowing, at ease. The hardness inside will eventually be reduced to sand, and the rock will completely disappear.
Lao Tzu

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