Guy Kawasaki, a former Apple Fellow and entrepreneur extraordinaire, talks about up-starting a start-up. In a preview from his book, “The Art of the Start” Guy encourages entrepreneurs to make meaning, make mantra, and get going.
According to Kawasaki, some examples of making ‘meaning’ are: make the world a better place, increase the quality of life, right a terrible wrong, and prevent the end of something good.
Make meaning sounds great but it is not that easy to apply, it is a different thinking than the regular vision-mission. Make mantra is great, it forces you to condence your concept.
This was originally posted at another (now extinct) blog of mine.