How to attract the best clients and the highest fees

Jim’s Marketing Blog is a new favourite of mine. Jim’s posts are often short but his posts make me think about the topic in question. That’s a good way to move your business forward.

Today I found his series about How to attract the best clients and the highest fees, a topic that is highly relevant to many of us (me included).

How to attract the best clients and the highest fees: Part 1 is about developing a uniquely valuable service.

I’m sure you have heard the saying; everyone in business is a problem solver!
The suggestion is sound. It confirms the fact that every business exists, to solve at least 1 problem. The bigger the problem, the fewer people there are who can solve it, and the more money they can charge for providing the answer.

How to attract the best clients and the highest fees: Part 2 is about the difference between what people pay for and what people buy.

Smart business owners understand that people pay for the product or service you offer, but they buy the experience.

How to attract the best clients and the highest fees: Part 3 is about the commercial value of originality.

If you want to attract the best clients and the highest fees, you need to understand the commercial value of originality.

Read more in Jim’s posts and while there, subscribe to his blog.

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