Over at Freelance Folder is a useful post titled Is Your Elevator Pitch a Home Run?.
Your elevator pitch is your 30-second marketing strategy. You need it to tell people on the fly at any given moment who you are, what you do, and help win them over – or at the very least, gets them to remember you so they can refer you to their friends. A good elevator pitch lands new clients, gets referrals, or makes you memorable.
I am working on my own elevator pitch, need one for my coaching business. The post above is a good start, so is my own post Elevator pitch – Networking pitch.
Note: Photo by ToastyKen.
This was originally posted at another (now extinct) blog of mine.