A question that both clients and I myself wrestle with is how to best write bios for social media. In some social media, like Twitter, there are restrictions and limited space while others offer “unlimited” space. Either way, it’s all about capturing the readers and get your message through. You need a hook and to tell the readers what’s in it for them.
When talking about how to write bios I mention three things you need to get across: what you deliver, your skills and something about yourself.
A professional bio on a social network is an introduction – a foot in the door so your potential audience can evaluate you and decide if you’re worth their time.
Your elevator pitch is your 30-second marketing strategy. You need it to tell people on the fly at any given moment who you are, what you do, and help win them over – or at the very least, gets them to remember you so they can refer you to their friends. A good elevator pitch lands new clients, gets referrals, or makes you memorable.
It is often called an elevator pitch but is just as useful as your introduction to people you meet at networking events. There are different views on how long the pitch shall be, 15-30 seconds or up to a minute. In my opinion, short is better.
An “elevator pitch” is a quick and concise way to communicate who you are, what you’re trying to do, and why you do it better. Another explanation is that an “Elevator Pitch” is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator.
Here are some tips for creating an elevator pitch:
1. Assume low buildings.
2. Put a tag on it.
3. Solve a problem.
4. Turn adversity into opportunity.
5. Lay out the benefits.
6. Conclude with a call to action.
7. Make it tangible.
8. Show your passion.
Tips found at Fast Company.
This was originally posted at another (now extinct) blog of mine.