Fascinate F-score test

After watching How to Fascinate – Sally Hogshead I was fascinated and curious about the seven fascination triggers.

I found the F-score brand personality test which gives you your primary, secondary and dormant triggers out of the seven fascination triggers.

  • Passion
  • Rebellion
  • Alarm
  • Mystique
  • Power
  • Prestige
  • Trust

The test was free and gives you interesting information which is valuable when you work on creating and maintaining your brand, whether it’s your personal brand or your business brand.

How to Fascinate – Sally Hogshead

The newsletter “Outside the Lines” from Michael Bungay Stanier listed “8 Brilliant Videos You Should Watch”. The video that really caught my attention is TEDxAtlanta – Sally Hogshead – How to Fascinate (Video is below).

In today’s world of 9-second attention spans, our introductions mean more-than-ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly.

Sally Hogshead starts with “All markets are like online dating markets” and talks about our short attention spans of 9 seconds (the same as a goldfish). Her main message is the seven fascination triggers.

Every day, intentionally or not, you’re using fascination triggers to persuade people at work and home. Whether you’re pitching a new client, or inviting a friend to lunch, or lulling a cranky toddler to sleep, you’re using triggers to elicit a certain response.

At YouTube there’s also Sally Hogshead: Keynote Speaker on Innovation | Marketing | How to Fascinate. It’s a promotional video but it includes interesting pieces from some of her presentations.

Video: How to Fascinate – Sally Hogshead